Good Music

Good Music sells nostalgia in the form of music and movies of yesteryear. Visitors to the home page are presented with lots of opportunities and incentives to buy.

The home page is full of direct (and subtle) methods of converting customers, including “hero” products, special offers and best sellers. All these promotions and featured products are under Good Music’s control.

Elsewhere in the site, Good Music makes extensive use of cross-selling, both via manual selections and using Screen Pages' "predictive" sales tool (which tracks purchase history to generate an Amazon-style "people who bought this, also bought...") feature.