Coles

Coles Shirtmakers has been making shirts since 1878, formerly from Sloane Street and Jermyn Street. now from Camden and, of course, the Internet. Coles rests its case and reputation on the quality of its shirts, as well as all the service you would expect from a family-owned business.

How do you communicate quality on the Internet? Coles' approach has been to highlight the key criteria for the "perfect shirt", to educate consumers on the technical aspects of what constitutes quality in a shirt. These messages are highlighted throughout the site using small interactive images, as well as in a Flash animation which re-inforces those core propositions in entirety.

With a passion for customer service, Coles also provides a drag-and-drop shirt-and-tie tool, assisting customers to pick the right tie for the right shirt. This little convenience touch has received many, many plaudits.

Visit Coles Shirtmakers' website.