Smythson of Bond Street

Smythson of Bond Street, retailer of luxury leather goods, books and stationery products, has appointed Screen Pages to create a new transactional website to drive its multi-channel retail strategy.

Smythson, one of eight companies to hold four royal warrants, was set up in 1887 by Frank Smythson. It has six outlets in the UK and one in New York. Smythson has developed a unique, global brand in the luxury stationery and leather goods market. The company has recently undergone a management buy-out, led by King Street Partners and Kelso Place, with the goal of dramatically expanding Smythson’s sales, and in particular, its direct marketing operations.
Key goals for the new website will include:

Exploit the potential for increasing sales online
Reinforce and develop the unique Smythson brand on the Internet
Develop a reliable, well-managed and flexible e-commerce sales platform, capable of supporting the company’s growth
Provide important sales and marketing tools for campaigns (emails, sales, promotions, discounts, cross-sells etc.)
Provide smoother online operations, site management and integration with back office and fulfilment processes

Sanjay Patel at Smythson, said: “We see the internet as a fast expanding sales channel for us, and Smythson is rapidly embracing a multi-channel strategy. Screen Pages’ e-commerce platform will offer us greater flexibility in terms of content and campaign management, giving us the tools to scale out as our business expands.”

Roger Willcocks, managing director of Screen Pages said: "We’re delighted to be partnering with Smythson: it is a respected, global brand under a new, ambitious management. We’re certain the company has a significant opportunity to expand its sales via the Internet.”