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iPad usage: an expensive toy?
The bottom line: According to Resolve, 55% of iPad owners or would-be owners see the device as a very expensive toy, or luxury item. It’s not a necessary device to have in your daily life, although it can replace a number of other gadgets or products. Still, that functionality can largely be reproduced (albeit with a less experience, in many cases) by things that many users already own.
Posted by 'Screen Pages' on July 09, 2010 in E-commerce technology
Mobile e-commerce far from perfect!
Just 4% of consumers find making purchases on their mobiles to be a hassle-free experience, with loading times and product display the biggest bugbears.
Posted by 'Screen Pages' on July 06, 2010 in E-commerce technology
3D secure: conversion killer?
At last, some hard stats on 3D Secure, the alleged biggest conversion killer of time....
Posted by 'Screen Pages' on April 29, 2010 in E-commerce technology
Store locator using Google Maps
We have built an effective store finder for online retailers with stores using Google Maps.
Posted by 'Screen Pages' on March 25, 2010 in E-commerce technology
Thorntons lanches m-commerce website
Thorntons - home of chocolate gifting - has recently launched its m-commerce website.
Posted by 'Screen Pages' on March 25, 2010 in E-commerce technology
Magento receives major funding boost
The company behind Magento, Varien, has received a major capital investment, which will help put in on a stronger footing relative to the enterprise e-commerce players.
Screen Pages has been working with Magento for over a year now and has probably completed more bespoke Magento implementations than any other e-commerce service provider in the UK. We are thrilled that the platform and Varien are growing from strength to strength.
Posted by 'Screen Pages' on March 17, 2010 in E-commerce technology
Poor ecommerce sites cause "web stress"
New research shows that "web stress" can kick in on slow websites and is heightened by poor search and checkout. Result = abandonment.
Read on...
Posted by 'Screen Pages' on February 26, 2010 in E-commerce technology
Video in e-commerce: video only has 5% adoption - but that could change
We've been speaking to Treepodia about videos and are pleased to offer this exciting technology to Screen Pages' clients.
Even though the technology is easy now (witness the success of online TV and Youtubee etc), very few retailers deploy video on their websites. Some of the largest (or most innovative) use catwalk videos (such as ASOS), but on average the adoption rate is less than 5%.
Posted by 'Screen Pages' on February 26, 2010 in E-commerce technology
E-commerce best practice: Imagery outperforms reviews
Adobe releases research showing that the user experience features wheich are most effective include:
* Product tours or multi-media viewing which combines guided spin, zoom imagery, videos or animations with copy (36%)
* Visual filtering and advanced search on product features including size, color, and price (33%)
* User comments and reviews (32%)
* Search landing pages (32%)
* Product comparisons (28%)
* Zoom (28%)
Well they would say that, wouldn't they?
Posted by 'Screen Pages' on February 16, 2010 in E-commerce technology
Magento powers $25m Tool King website
"Magento is a solid platform that is flexible enough for our needs, but strong enough to compete with much more expensive e-commerce solutions.” Read the report in Internet Retailer.
See http://www.toolking.com
Posted by 'Screen Pages' on February 10, 2010 in E-commerce technology
Recommendation engine increases Republic’s average order value by 22%
Peerius has released a case study highlighting compelling results for Republic. “We’ve found that customers that view recommended products spend nearly 22% more on average than those that don’t and spend 65% longer on site,” Republic’s ecommerce manager said. “What’s really encouraging is that the positive effects seem particularly acute on first-time visitors.”
Screen Pages offers integration of Peerius to its e-commerce clients and has negotiated an introductory, risk-free trial.
Posted by 'Screen Pages' on January 20, 2010 in E-commerce technology
A/B testing on Amazon & Microsoft etc
Fascinating talk (in video) form about A/B testing principles, approaches and caveats.
Posted by 'Screen Pages' on January 20, 2010 in E-commerce technology
Product reviews on Magento
We received some great feedback from Wallace Sacks about the reviews module in Magento.
Posted by 'Screen Pages' on January 07, 2010 in E-commerce technology
E-commerce trend alert: neuromarketing
This is not an April fool alert: The New York times is covering how savvy internet retailers are beginning to use brain-science studies to help determine the elements of your online experience (the colors, location of objects, order of prices on the screen) to influence your feelings about their products, what you will buy, and even how much you’ll spend...
Posted by 'Screen Pages' on December 23, 2009 in E-commerce technology
Mobile commerce the way forward?
The UK retail sector considers m-Commerce to be the future of the industry but concerns over technology, cost and consumer reactions may hamper full implementation of m-Commerce strategies.
Posted by 'Screen Pages' on December 17, 2009 in E-commerce technology
Magento e-commerce video and demo
We get a lot of requests for the Magento e-commerce demonstration. There are also two very good introductory videos: one on the Magento storefront and one on the Admin Panel.
We have made a page as an easy reference for access to the Magento video and demonstration.
Posted by 'Screen Pages' on October 14, 2009 in E-commerce technology
Online Video
Online retailers often ask us about the value of using video to increase sales. Here's an article with a few hints and tips.
Posted by 'Screen Pages' on September 23, 2009 in E-commerce technology
E-commerce usability testing - online from $29
Tim Leighton-Boyce brought this great little online service to our attention - it's a pay-as-you-go usability test service where testers are given specific tasks, such as "buy a red dress" or "find a gift for you mother" and the results & commentary are recorded...
Posted by 'Screen Pages' on June 03, 2009 in E-commerce technology
Magento hosting
Screen Pages has set out details of its all new Magento hosting service, optimised for performance and scaleability.
Posted by 'Screen Pages' on May 05, 2009 in E-commerce technology
Reviews improve SEO performance
Customer-written content, in the form of product reviews, community Q&A and shared stories, can both drive down search acquisition costs and improve natural search results.
Posted by 'Screen Pages' on April 24, 2009 in E-commerce technology
E-commerce priorities: rich and social media
New research from Scene 7 saying that over 90% of online merchants to add rich media and social networking functions in 2009. (As a rich media supplier, we could have guessed a big number).
Posted by 'Screen Pages' on February 17, 2009 in E-commerce technology
Search on Zappos
A lot of online debate about the merits of Zappo's new search interface.
Most commentators laud the innovation, ease of use and stimulus to "explore" the shoe ranges on offer. We await the quantative feedback...
Posted by 'Screen Pages' on February 05, 2009 in E-commerce technology
E-commerce technology market to grow 15%
Econsultancy last valued this market in 2007, when their estimate for the year was £400 million. The market has continued to show healthy growth across previous years, growing by an estimated 18% in 2008. However, it now projects the growth rate will slow somewhat in 2009 to 15%, giving a market value of some £540 million.
Posted by 'Screen Pages' on January 21, 2009 in E-commerce technology
PCI/DSS video
Visa is so committed to PCI/DSS that it has launched a video that puts it into perspective. We are pleased to see that our security partner One-SEC is interviewed.
Posted by 'Screen Pages' on June 18, 2007 in E-commerce technology
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PCI/DSS and e-commerce - time is running out
Time is running out for organisations that handle credit card payments to make their systems compliant with a new security standard, experts have warned.
In less than one month, the Payment Card Industry, which represents credit card companies, will bring in the PCI Data Security Standard (DSS) to help safeguard customer data. But there are fears that many smaller retailers, in particular, will not be ready for the 30 June deadline and could face fines. Firms with large numbers of transactions are required to monitor closely all access to stored credit card information, and they can be audited quarterly at a cost of up to £10,000 a time to ensure best practice is adhered to.
Posted by 'Screen Pages' on June 18, 2007 in E-commerce technology
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Apple Safari for Windows
Apple has launched Safari for Windows. Safari runs on Macs, whereas Windows is ubiquitous. Safari runs on (not yet avaialable) iPhones. That will make it popular.
Posted by 'Screen Pages' on June 13, 2007 in E-commerce technology
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Posted by 'Screen Pages' on April 04, 2005 in E-commerce technology
Personalisation on websites cited as next big trend
“The whole paradigm of how the web works will change,” Dave Towers, vice president of e-commerce at apparel company Liz Claiborne, said in a panel discussion titled “State of Online Retailing.” at the National Retail Federation's conference. “The whole notion of the Internet being just reactive will change to proactive and flip retail 100%.”
Personalisation, once over-hyped by e-commerce technology vendors, is coming back. "Retailers may have no choice, Taylor added, because consumers have said they want a more personalized online shopping experience. “People want us to know who they are and recommend products."
Posted by 'Screen Pages' on January 20, 2005 in E-commerce technology
Ecommerce websites benefit from "zoom"
Implementing zoom on an e-commerce website can increase sales by 90% and reduce returns by 10%, according to Delightful Deliveries. Image production costs can be reduced by 50% by allowing the customer to manipulate a single high-quality image.
For examplees of zoom-enabled e-commerce websites by Screen Pages, see Isabella Oliver and White Stuff.
Posted by 'Screen Pages' on December 15, 2004 in E-commerce technology
Poor infrastructure costs online retailers £18m
A recent survey from SciVisum reveals the high costs associated with poorly peforming e-commerce websites. Many online retailers look further than the headline hosting costs ("cheap") and the associated headline offering ("24x7"). The real issue, of course, is the availability of solid, reliable monitoring services backed by qualified experts. "84 per cent of web sites perform inconsistently with widely varying response times, timeouts and errors– leaving a large number of consumers at best wondering what to do next, and at worst, unable to complete their purchase successfully. "
Posted by 'Screen Pages' on November 30, 2004 in E-commerce technology
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