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Facebook accounts for 1 in 6 UK page views
From Hitwise: Facebook is the second most visited website in the UK: in June it accounted for 7.14% of all UK Internet visits and over half (54.48%) of all visits to a social networking websites. In terms of total visits it continues to trail Google UK (9.59% market share in June) and, as previously highlighted, will continue to do so for the foreseeable future. However, using the measure of total page views rather than visits, Facebook is way ahead. The social network accounted for 16.73% of UK page views during June. In other words: 1 in every 6 Internet pages viewed in the UK was a Facebook page.
Posted by 'Screen Pages' on August 25, 2010 in Online marketing
Brands on Facebook
Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language ..and some brands are taking advantage of this, to great effect.
Research by e-consultancy. Relevant examples included Abercrombie & Fitch, Oxfam & Tiffany.
Posted by 'Screen Pages' on August 23, 2010 in Online marketing
PPC - some golden rules of Ad optimisation
Testing tiny text ads for superior performance is similar in some ways to testing landing pages. Anyone can play. A small elite “test to win.” Useful 7 approaches to success from Traffik, summarised here:
1. Focus on your core message.
2. Love and honor your winning headline.
3. Real words, please
4. Test significant contrasts in ads initially, not trivial ones.
5. Use sensible date ranges when analyzing performance.
6. Create “evergreen” ads and record winning principles.
7. Look at search-only CTR data.
Posted by 'Screen Pages' on July 15, 2010 in Online marketing
Facebook for brands: a short guide
Grateful to Chinwag for the slides: a handy summary of Facebook's profiles, groups, community pages and official pages and the potential opportunity for brands to take advantage.
Posted by 'Screen Pages' on July 15, 2010 in Online marketing
12 tips for successful tweeting
Succint summary of what it takes to be good at Twitter.Here's the summary:
1) Reserve a good, relevant user name
2) Display a human face for your business.
3) Establish your specialty.
4) Post frequently.
5) Use hot-button keywords in your industry.
6) Use popular hash tags, and promote your own.
7) Follow.
8) Recognize your followers.
9) Promote.
10) Retweet.
11) Ask for retweets.
12) Attend or host a tweet-up.
Posted by 'Screen Pages' on June 25, 2010 in Online marketing
iPad users convert at 86% of PC shoppers
iPad traffic (for RKG) converted at 86% of the rate of desktop/laptop traffic in May 2010. At the same time, even though Apple has sold over 2 million units to date, iPad traffic, for the time-being, remains dwarfed by traditional computers and mobile devices.
Posted by 'Screen Pages' on June 08, 2010 in Online marketing
E-commerce tips:: writing good copy
More insight from James Gurd, this time regarding product copy. Given that most retailers have no words (they run shops, remember), producing compelling sales copy that performs well in search engines is actually hard work.
"Website copy plays a crucial role in informing your visitors, presenting your values and directing people to take actions, not to mention giving a boost to your SEO efforts."
Posted by 'Screen Pages' on May 05, 2010 in Online marketing
Six things you can do in-house to improve your SEO
A straightforward guide to doing better at SEO by James Gurd. No nonsense material without the techno-black-boxes: get Webmaster Tools, develop a keyword rich content strategy, make sitemaps, optimise META data and get links. Couldn't have said it better!
Posted by 'Screen Pages' on April 19, 2010 in Online marketing
Ecommerce websites use Facebook and Twitter for social media
Ecommerce sites tend to use Facebook and Twitter above other social media sites in their digital marketing campaigns.
This is according to an artcile by Blu Halo, which shows that 78 % of the US online retailers it polled use Facebook, while 75.6% utilise Twitter for social media marketing purposes.
About 11% of respondents revealed that they do not make use of any social media sites at all.
Nearly seven in ten retailers said they intend to up their social media online marketing activity in the future, with 26.8% to keep their campaigns the same.
When asked how social media had helped their businesses, over half said it had had a beneficial effect.
Posted by 'Screen Pages' on March 12, 2010 in Online marketing
How online retailers can use social media: 5 easy ways
Straightforward blog post from James Gurd about how e-commerce websites can maximise (without too much effort) their return from social media activity.
Posted by 'Screen Pages' on March 03, 2010 in Online marketing
Retailers and Facebook
Interesting stats about online retailers and their Facebook fan pages from MediaPost. And we quote:
"Among online shoppers who engage in social media, more than 80% are using Facebook. YouTube comes in second at 31%, followed by MySpace with 22%, Twitter with 16%, and LinkedIn at 12%. Yet 25% of the top 100 online retailers have no formal presence on Facebook, Ertell says, and another 25% have fewer than 10,000 fans. The study found that 49% of those who follow companies through social media want to hear about deals, and 45% want to see products. Only 5% use social media primarily for customer support.
69% of online shoppers who are social media users, 56% have chosen to "friend," "follow" or "subscribe to" at least one store. But they are selective, and 61% of this group is connected to fewer than five companies. Another 21% is made up of more serious shoppers who follow between 6 and 10 stores, while just 18% is hardcore enough to have friended more than 10."
Posted by 'Screen Pages' on February 10, 2010 in Online marketing
Digital marketing trends for 2010: I am missing something
It appears a culture of crisis has become ingrained on the back of the explosion in social media - one of ten trends highlghted in a recent report.
Posted by 'Screen Pages' on February 03, 2010 in Online marketing
Bill Gates on Twitter
Bill Gates has joined up Twitter. Need we say more?
Follow Screen Pages too!
Posted by 'Screen Pages' on January 20, 2010 in Online marketing
Link building: place your content elsewhere or simply ask!
We recently received a round-robin email from an outdoor clothing company with a well-thought approach to generating (inbound) links to its site: either by placing relevant content (for free) on other people's sites (linking back to them) or simply by asking!
We have sanitised the email approach and repeat here...
Posted by 'Screen Pages' on November 12, 2009 in Online marketing
Free shipping from websites
Wall Street Journal looks at the increasing demand for "free shipping" for online purchases.
Posted by 'Screen Pages' on October 21, 2009 in Online marketing
Social Media in Fashion
Long and detailed article about fashion brands' use of social media
"Traditionally, luxury brands built relationships with customers through flagship stores, traditional public relations and advertising. Now they’re building relationships through Facebook, user reviews and consummating the transaction [online]. Of course, the product remains paramount."
Posted by 'Screen Pages' on September 29, 2009 in Online marketing
Social Media: how to measure the value of a fan or follower
Wondering about how the ££s stack up on your social media communities - counting your fans on Facebook and followers on Twitter. Read this.
Posted by 'Screen Pages' on September 23, 2009 in Online marketing
Marketing trends & the recession
Nice piece by Freddie Laker on long-term impact of the recession on marketing: brands enable, distribute content, customer service is marketing, next generation listening/targeting & metrics.
Posted by 'Screen Pages' on August 27, 2009 in Online marketing
Twitter in retail
We meant to blog a Retail Week article about how retailers use Twitter a while back. The site now receives more visits from UK internet users than almost all of the newspapers that are online in the UK and teh artcile profiles ASOS, Carphone Warehouse and mydeco's usage of Twitter.
Posted by 'Screen Pages' on April 24, 2009 in Online marketing
Promotional codes
According to Steve Wind-Mozley, head of online @ Game, the best way of seeding promotional & discount codes online is a) via affiliates (if you are happy to to pay commission and network fees above the cost of the promotion codes and b) via a nice plump email send which should do the trick along with placing it on some money saving sites.
The best place to seed promotion codes though is with your current customers - they already get your proposition and chances are they will know other people who will too.
Posted by 'Screen Pages' on March 30, 2009 in Online marketing
SEO tips for retailers
Great summary on e-consultancy of 50 meaningful SEO activities for retailers to embrace. I am pleased & quietly relieved to say that Screen Pages provides the majority and offers clients the rest as options (eg weblogs).
Posted by 'Screen Pages' on March 27, 2009 in Online marketing
Bluhalo's web design tips for 2009
The eagerly awaited web design tips list for 2009 from leading digital agency Bluhalo arrived in our inboxes this morning.
And here's the management summary...
Posted by 'Screen Pages' on March 25, 2009 in Online marketing
Blogging more frequently increases traffic
Quasi-scientific study that shows the impact of blogging frequency on website traffic. And the results? more traffic from search engines (Google), more traffic from social media (Twitter), more blog subscribers, more website visitors.
Posted by 'Screen Pages' on March 09, 2009 in Online marketing
Screen Pages Ad
We're very excited about the ad our design people came up with for the Sheerluxe event we're speaking at.
See the Screen Pages Ad!
Posted by 'Screen Pages' on March 04, 2009 in Online marketing
SEO success
Am wholly indebted to Dave Chaffey's post at e-consultancy on what the factors that work most for SEO...
Posted by 'Screen Pages' on February 25, 2009 in Online marketing
Link exchange request
We were rather moved by this request for a link swap and impressed by the lengths the other guy would go to - unique, personalised copy to be placed on your site, linking back to his.
Read the email behind the approach:
Posted by 'Screen Pages' on February 20, 2009 in Online marketing
Brands that Twitter
Am indebted to Paul Dunay who has loving compiled a list of brands that use Twitter (for whatever reason).
Posted by 'Screen Pages' on February 05, 2009 in Online marketing
Screen Pages on Twitter
We are now tweeting on Twitter (http://www.twitter.com/screenpages). Please join in!
We're pleased to see our clients Smythson, Figleaves & the RSPB up there too - building community interest & buzz around their identities.
Posted by 'Screen Pages' on January 30, 2009 in Online marketing
Link building via great content
Online shopkeepers can use good customer-oriented content to improve PageRank and increase sales....
Posted by 'Screen Pages' on January 27, 2009 in Online marketing
E-commerce investments for 2009
Shop.org is hosting an intriguing discussion regarding "investing in e-commerce for 2009". Apart from salesmen pitching their angle, there's a slew of commentators with real insight.
Posted by 'Screen Pages' on January 23, 2009 in Online marketing
Links of London online advertising
Links of London has revealed in Retail Week the kind of ROI it gets from paid search (PPC). Namely, 4.6. That's £46 of sales for every £10 spent, I'd assume.
Key to its is the use of landing pages for search vistors approaching lower-cost jewellery offerings, which presumably eases customer acquisition.
Posted by 'Screen Pages' on January 14, 2009 in Online marketing
Viral marketing videos
http://www.viralvideochart.com/verticalsDiscovered this site from Unruly Media that lovingly compiles the most popular viral videos doing the rounds - indexed by sector - and showing traffic & spread data as well.
Posted by 'support' on December 17, 2008 in Online marketing
Online christmas goes social
We have come across a few articles highlighting the use of social media (Facebook, Twitter et al) to promote deals and offers.
Posted by 'Screen Pages' on November 19, 2008 in Online marketing
Online christmas planning
I was encouraged and shocked to see that retailers should be turning their planning towards Christmas already and the hints & tips were starting to fly in already.
This year, Christmas begins a little earlier than usual on October 13th.
Posted by 'Screen Pages' on October 26, 2008 in Online marketing
E-commerce landing page tips
Landing pages are often overlooked if not ignored entirely. The fact remains that on a well optimised e-commerce website, visitors from search engines are likely to end up on category pages and product pages.
Here's a nice summary by e-consultancy on how to optimise your landing page.
Posted by 'Screen Pages' on June 11, 2007 in Online marketing
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In-store and on-line shopping: the symbiotic relationship
Roger Willcocks will be speaking at Top Drawer Spring, London 14th – 16th January 2007, discussing the key to successful internet retailing.
In today’s time-poor society, the internet is becoming an increasingly important resource in all areas of our lives, and this is best illustrated in how we shop. Internet sales over Christmas 2006 are proving the boom with an estimated 4.5% of all seasonal spending done through the internet yet online shopping comprises only 4% of the total consumer market spend, reinforcing the high street as the main source for consumers still. However as UK on-line sales are set to jump from £30 to £42 billion in 2007, the growth of the internet and the relationship between on-line and in-store shopping is one that should be a priority for all retailers.
Posted by 'Screen Pages' on December 13, 2006 in Online marketing
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E-commerce websites 'invisible'
Delighted as we are to see Andrew Michael highlighting the problem, we feel his attempts to explain how the results are attainable fall tragically short! "Companies should submit their sites to search engines immediately after registration and continue submission updates on a regular basis. To achieve the best results, relevant keywords need to be included in meta tags on the homepage, in the coding pages and, if possible, in the domain name." Good luck to those who attempt this!
Posted by 'Screen Pages' on July 20, 2005 in Online marketing
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Blogging in online retailing
The NY Times has picked up on the impact that a weblog can have on an online retailer's sales. The bottom line: it appears that the retailers in question have only figured out half the story and many are frightened of negatives, such as customer backlash or wanting to keep customers within the site.
Most run them "in hope of giving their stores more personality and giving customers a reason to return even when they're not in the mood to buy." Partly right: weblogs remain a great way of interacting with a community (via the Internet) in a way which enhances an overall search engine strategy.
Posted by 'Screen Pages' on July 04, 2005 in Online marketing
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Retailers and catalogue companies are missing out with weblogs
Thoughtful article on the impact of weblogs. "Curiously, catalogers and retailers are notably absent from the “blogosphere” — the online blogging world. By lagging behind on this new trend, they're missing a key opportunity to actively participate in the global online conversation that's now happening without them." The three cited benefits are:
1) You'll be seen as an expert in your niche
2) People regard you as a human being they can relate to
3) Search engines love blogs
All desirable goals for online retailers.
Posted by 'Screen Pages' on June 30, 2005 in Online marketing
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How high street retailers can win customers through search engines
Retail Week wrote a feature triggered by Screen Pages' report on how high street retailers do search engines, entitled "Seek and you shall find" by Liz Morrell.
Posted by 'Screen Pages' on April 27, 2005 in Online marketing
Multi-channel retail: catalogues and websites and stores
Reasoned analysis about the shift in channel importance: where do the sales come from? where do you invest? What is clear is that a multi-channel customer spends more: "Forrester Research data, for instance, show that web buyers not only buy online, but buy big offline as well. According to an October 2004 report, web buyers spend an average of $92 online monthly, but $256 offline, 26% more than non-web buyers. 2004 data on Holiday 2003 from AMR Research showed that the multi-channel customer spent 53% more across channels than in the previous year; on average, more than $1,000. That compares with the non-multi-channel segment`s average spending of $725."
Posted by 'Screen Pages' on March 14, 2005 in Online marketing
Email marketing key ratios
We are often asked: "what can I expect from email marketing? what is the norm?" Of course, email statistics vary widely. Here, though, is a set of stats online retailers can get started with.
Posted by 'Screen Pages' on January 31, 2005 in Online marketing
The rise of the weblog in the USA
PC World reports that More than 8 million U.S. citizens have created a Web-based diary, and one in 10, or around 14 million U.S. Internet users, has contributed thoughts or comments to a blog.
Blog readership jumped 58 percent between February and November, and comprised 32 million U.S. citizens in 2004.
Screen Pages believes that weblogs have an important role in the commercial and online retailing world.
Posted by 'Screen Pages' on January 11, 2005 in Online marketing
Email marketing trends
Useful list of tips regarding the next generation of email marketing methods from ExactTarget. It's all about segmentation and targeting.
Posted by 'Screen Pages' on January 06, 2005 in Online marketing
Online retailers source of visitors
A recent study from Emarketer breaks down e-commerce demand in the US.
Posted by 'Screen Pages' on December 09, 2004 in Online marketing
Price comparison websites
Silicon Valley reviews different price comparison approaches, includimg Froogle.
We, of course, are not massive fans of such services, as they encourage a crude price-based search at the expense of brands. Mail order businesses will thrive because of unique products and excellent service: many do not have the scale to compete on price.
Posted by 'Screen Pages' on November 23, 2004 in Online marketing
Multi-channel retailing has arrived
A recent report by the Aberdeen Group concludes that only 6% of retailers operate a single channel.
The survey, conducted in June, reports that:
• 44.7% of retailers have three channels of store, catalog and Internet. One-fourth of those retailers have integrated their systems across channels.
• 20% sell through catalog and Internet
• 19.5% sell through stores and Internet
• 1% sell through stores and catalog
• 7% are only online
• 2% are only through catalog or other direct, non-Internet channel
• 4.1% sell only through a store.
Posted by 'Screen Pages' on October 12, 2004 in Online marketing
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Email spam hits 76% of all email traffic
Clikz - The Deadly Duo: Spam and Viruses: The spam level hit 76 percent of the 5.7 billion messages processed.... over the month. The volume has hovered in the same range throughout 2004, dropping from a peak 79 percent in January. The current ratio may just represent a small lull, as spammers gear up for an end-of-year assault.
Online retailers need to pay special attention to those so-called "email list brokers". Only use bona fide, solid gold lists from known business associates.
Posted by 'Screen Pages' on September 14, 2004 in Online marketing
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