| picking the
right features for your website |
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| Screen Pages
designs and builds bespoke e-commerce websites for online
retailers. We are happy to provide this checklist of standard
features we can offer as part of an "entry-level"
website, as well as some of the extras frequently asked for
by our clients. |
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| Even defining
what you want in the ever-changing world of e-commerce can
be defining: use this checklist to evaluate what's best
for your online sales channel. |
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| standard
capabilities |
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Bespoke design and layout for home,
category and product pages |
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Display / manage all your products
and variants with support for multiple product navigation
trees |
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Unlimited products and product categories |
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Dedicated category pages with product
representation (thumbnails, price, etc) |
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Dedicated, detailed product pages
for each product, with customised descriptions, features
list, multiple product images etc |
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Was / Now pricing for products |
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Variants and swatches |
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Multiple product images |
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Manually assigned product cross-sells
displayed on the product page |
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Basic keyword search facility |
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Email newsletter / catalogue request
signup |
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Site fully optimised for search engine
indexation |
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Data-driven page titles and meta
description |
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Content management tools for products,
promotions and site content |
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Delivery by weight or value and by
area/region |
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Secure online order capture with
credit card authorisation support via Protx, Commidea
or Cybersource |
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3D secure/payer authentication options |
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Customer account area |
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Bespoke customer data capture |
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Account sign-up/login |
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Multiple delivery addresses for customers |
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Multiple payment methods for customers
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Mini-basket displayed at all times |
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Basket page with product images |
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Swift checkout for returning customers
(by using default shipping address and payment method) |
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Unlimited static content pages |
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Full suite of analytic reports (via
Google Analytics) |
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Automatic email confirmation of order
by email |
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PCI compliant e-commerce platform,
content management system |
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| promotions
and campaigns |
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Spend more than £x get discount
of y% |
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Spend more than £x get discount
of £y |
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Spend more than £x get free
Postage & Packaging |
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Spend more than £x get free
product |
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Buy product x get one free, including
adding the free item to the basket automatically |
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Buy product x get product y at z%
discount |
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Buy x products and get one at lowest
price free |
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x% discount on total order |
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Offer code creation |
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Offer code targeting |
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Gift voucher sale |
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Gift voucher redemption |
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| back office
integration |
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Standard import/export routines |
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Customised import/export routines |
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XML or CSV data formats |
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Stock level import |
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Product data import |
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Customer data import / export |
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Order status import / export |
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Order export |
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Manual or automated scheduling |
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Stock countdown facility |
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Stock buffer management |
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Order history displayed for returning
customers |
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Order status information displayed
for returning customers |
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Datafeed generation (affiliates,
comparison shopping etc) |
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| merchandising |
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AJAX add-to-basket overlay on the
product page |
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AJAX overlay for cross-sells |
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Product image zoom |
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Cross-sells automatically generated
with manual over-ride facility |
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Bestseller lists (per site &
category) |
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Category cross-sells |
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Email customer product alerts (when
product back in stock etc) |
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Abandoned basket email chaser |
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Flash movies and animations |
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Product bundles/kits (“get
the look”) |
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Gift wrapping and personalisation |
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Quick order (via catalogue code) |
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Advanced search (via parameters) |
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Currency conversion |
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Multiple pricelists |
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Trade account pricing and ordering |
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Split delivery orders |
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Recently viewed items |
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Product feature comparisons |
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Faceted navigation |
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Custom checkouts |
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Bespoke landing pages |
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| community
features |
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Testimonials |
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Product reviews and moderation |
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Choice of weblog formats |
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Social media bookmarking |
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Recommend a friend and wishlists |
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Sitemap |
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Surveys |
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| additional
services |
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Affiliate tracking |
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PPC management tracking |
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Address management using QAS or Postcode
Anywhere |
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Google Checkout |
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Celebros advanced search |
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Multimap/Google maps |
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Country/browserhawk location detection |
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